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TOTAL EXPOSURE
Understand not only current vacancy and availability but also month-to-month leases and uncommitted expirations for a holistic view of your vacancy risk
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Marketing IQ
See what works and what doesn't
Achieve more with the industry's most comprehensive marketing analytics tool. Get accurate campaign and website performance data on demand.
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12-MONTH TREND
Plan ahead by looking at what happened on your communities each month for the last 12 months
DAYS TO LEASE
Learn your average days from first contact to signed lease (by source!) so you can plan accordingly
PROSPECTS BY SOURCE
Compare the volume of prospects each source delivers over any period
LEASES BY SOURCE
Compare the number of leases each source delivers
CONVERSION RATE BY SOURCE
Compare conversion rates to see which sources are sending you junk leads
COST BY VENDOR
Compare costs to see where you are spending the most and the least
COST PER PROSPECT
See how much you're spending on brand awareness
COST PER LEASE
See how much you're paying for each lease and which sources perform well for less
RETURN ON AD SPEND (ROAS)
Learn how much you've made for every dollar spent, by property and by source
ORGANIC SEARCH SUCCESS
See how many leads and leases are generated by your SEO efforts
PPC ADVERTISING SUCCESS
See how many leads and leases are generated by your PPC campaigns
PROSPECT JOURNEY
See the entire lead journey and spot check attribution to the correct source
TOUCHPOINT ENGAGEMENT
See which touchpoints drive the most leads and leases on your property websites
LEASING PERFORMANCE
Learn which agents are performing well and which ones need a little coaching
Marketing analytics
Optimize spend to get better results for less
Learn which sources drive the highest revenue at the lowest cost. Market with confidence knowing you can see ad spend, vendor performance, lead attribution and other critical campaign metrics.
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