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Search engine optimization

Get more traffic, leads and leases with expert SEO

Give your website a boost. Enjoy better rankings, more visitors and higher
conversions with on-page and off-page optimization.

Free consultation

Choose the SEO service package
that fits your business

SEO Launch

Set your website up for success with a one-time extensive audit and optimization service from experts.

Explore package

SEO Foundations

Keep your top-performing pages in the spotlight. Continuous optimization and monitoring drives lasting results. 

Explore package

SEO Grow

Win at search with our most comprehensive offering that includes ongoing website support and strategic GEO.

Explore package

Neighborhood SEO 

Target local renters with a dedicated neighborhood page, blog posts and regular content enhancements. 

Explore package
Compare your options SEO Launch SEO Foundations SEO Grow Neighborhood SEO
Eligible websites Specialty & property websites Property websites Property websites Specialty websites
Dedicated account specialist ✖
Keyword research & optimization Initial only Initial & biannual refresh Initial & quarterly refresh Initial & biannual refresh
Page & content optimization Up to 5 pages* 3 pages All standard pages 1 neighborhood page & 5 additional pages*
Image & video metadata
Generative engine optimization ✖ ✖
Local business listing management ✖
Conversion optimization ✖ ✖
Analytics & reporting Google Analytics (GA) setup & 1 technical audit Lease reporting, quarterly review upon request & biannual audit GA4 support, monthly lease reporting & quarterly audit GA4 support, quarterly lease reporting & biannual audit
Neighborhood blog posts ✖ ✖ ✖ Twice monthly

Compare your options

  • SEO Launch: Specialty & property websites
  • SEO Foundations: Property websites
  • SEO Grow: Property websites
  • Neighborhood SEO: Specialty websites
  • SEO Launch: ✗
  • SEO Foundations: ✓
  • SEO Grow: ✓
  • Neighborhood SEO: ✓
  • SEO Launch: Initial only
  • SEO Foundations: Initial & biannual refresh
  • SEO Grow: Initial & quarterly refresh
  • Neighborhood SEO: Initial & biannual refresh
  • SEO Launch: Up to 5 pages
  • SEO Foundations: 3 pages
  • SEO Grow: All standard pages
  • Neighborhood SEO: 1 neighborhood page & 5 additional pages
  • SEO Launch: ✓
  • SEO Foundations: ✓
  • SEO Grow: ✓
  • Neighborhood SEO: ✓
  • SEO Launch: ✗
  • SEO Foundations: ✗
  • SEO Grow: ✓
  • Neighborhood SEO: ✓
  • SEO Launch: ✗
  • SEO Foundations: ✗
  • SEO Grow: ✓
  • Neighborhood SEO: ✓
  • SEO Launch: ✗
  • SEO Foundations: ✗
  • SEO Grow: ✓
  • Neighborhood SEO: ✓
  • SEO Launch: Google Analytics (GA) setup & 1 technical audit
  • SEO Foundations: Lease reporting, quarterly review upon request & biannual audit
  • SEO Grow: GA4 support, monthly lease reporting & quarterly audit
  • Neighborhood SEO: GA4 support, quarterly lease reporting & biannual audit
  • SEO Launch: ✗
  • SEO Foundations: ✗
  • SEO Grow: ✗
  • Neighborhood SEO: Twice monthly

*Additional pages available for an additional fee. Contact us for details.

Not sure which package is right for you?

Our team can help! Let’s discuss your goals. 

Free consultation

On-page optimization

Put your website in expert hands.

We’ll review and make improvements for content, page titles, meta descriptions, alt tags and more.

Off-page optimization

Manage your brand across the web.

We’ll optimize your Google Business Profile listing and use Yext to update local citations, ensuring consistent NAP data.

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Engagement optimization

Increase engagement and improve performance.

User engagement is crucial to SEO success. We’ll alert you to new features and recommend website enhancements that improve performance.

Reporting & analytics

Track growth and celebrate success.

Join meetings and review reports to analyze traffic and see how it converts into leads. Regular site audits help proactively correct any issues.

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SEO brochure

See top benefits & features

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Case study

Explore expert vs. DIY SEO

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Get your SEO questions answered

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What our
partners say

With REACH SEO as our marketing foundation, we’re able to reliably drive more leases and rental income, truly making and impact on our bottom line.

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Melissa Brady
VP of Strategic Marketing | Fogelman Properties

REACH SEO is our lowest marketing cost, and it has the highest return.

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Devon Mendez
Marketing & Branding Manager | PRG Real Estate

REACH by RentCafe isn’t just a vendor — they're a partner. The team has been incredible.

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Tara Anthony
Director, City Center Residential | Landmark Communities

REACH is a phenomenal partner. Their digital expertise is incredible, and they tailor their strategies to meet our needs.

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Kim Grisvard
Senior Director, Marketing | National Church Residences

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Frequently asked questions

SEO helps apartment websites by improving their visibility on search engines like Google. This means more potential renters can find your properties online. It also helps in attracting the right audience, increasing website traffic and ultimately boosting occupancy rates.

REACH SEO service levels vary. You can choose between SEO Launch, SEO Foundations and SEO Grow. We also offer Neighborhood SEO for specialty websites

SEO Grow is our most comprehensive offering. It includes consistent full-service optimization. After initial keyword research and strategy, we do neighborhood research and competitive analysis, create hyperlocal content and optimize your on- and off-page performance. Ongoing audits combined with regular reporting and analytics ensure that your website is always up to speed.

Our SEO services include many other technical checkpoints too, and we’d love to answer your questions. Get in touch to learn more about your options.

On-page SEO involves optimizing the content and structure of your website itself. This includes things like using the right keywords, creating high-quality content and ensuring your site is user-friendly and fast.

Off-page SEO focuses on activities outside your website that can improve its search engine rankings. This includes claiming your local listings, managing your reviews and link building.

Both on-page and off-page SEO are essential for a successful SEO strategy. Read more about on- and off-page SEO.

Yes, REACH SEO helps with both branded and non-branded search. Branded search involves queries that include your community or company name, while non-branded search includes more general terms like “pet-friendly apartments in Austin.” REACH SEO optimizes for both types of searches to ensure your properties are easily found by potential renters.

By focusing on non-branded search, REACH SEO helps attract renters who are actively looking for a place to live but may not yet be familiar with your brand. Branded search, on the other hand, helps your properties get found in local searches where customers might already have some knowledge or familiarity with your community. This balanced approach increases your website’s visibility.

Learn more about branded and non-branded rental search traffic.

REACH SEO services stand out because we specialize in the apartment industry. Our team has extensive experience and understands the specific needs of property management companies. We eat, sleep and breathe SEO, keeping up on algorithm updates and rental search shifts so you don’t have to.

We offer tailored strategies, comprehensive reporting and a hands-on approach to ensure your SEO efforts are successful.

SEO is a long-term strategy, and it typically takes 3-6 months to start seeing significant results. However, you may notice some improvements in your website traffic and search rankings within the first few weeks. Consistent effort and optimization are key to achieving and maintaining good results.

Building a strong SEO foundation takes time, but done right, it will provide consistent low-cost leads for your properties.

While it’s possible to handle SEO on your own, professional SEO services deliver significantly better results. A study comparing professional SEO to DIY SEO found that properties using expert services saw a 67% higher lease volume and 32% more rental income.

Professional SEO experts stay updated with the latest trends and algorithm changes, ensuring your website remains competitive. They also have the tools and experience to implement advanced strategies that can drive more traffic and generate more leads. Investing in expert SEO can save you time and help you achieve better results, ultimately making it a smart choice for maximizing your website’s potential.