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Marketing IQ

Maximize ROI with marketing performance data

Market your apartments with confidence. View website performance, spend, leases
by source and more at a glance. Advance to Marketing IQ Genius for next-level
features and analytics.

Free consultation

Marketing ROI

Optimize your budget.

View all lead sources and your true cost per lease. Identify your best and worst performing lead sources, then adjust accordingly.

Features dashboard

See what’s working.

Find out which marketing features are enabled on your websites and how each is performing. Quickly spot any performance gaps.

SEO & PPC reporting

Get visualized insights.

See SEO performance by source. Track PPC campaigns, keywords and ad-level performance.

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Level up to Marketing IQ Genius

Make smarter, faster decisions with AI. Unlock customizable alerts, informed
campaign budget recommendations and instant content generation.

GENIUS EDITION

Performance alerts

Be proactive.

Set customizable KPI alerts that will be triggered anytime a property falls outside desired thresholds. 

PPC recommendations

Improve your strategy.

Tap into robust ad data. Access pay-per-click budget recommendations powered by machine learning.

AI content

Make a big impact.

Generate, schedule and post content for website pages, blog posts and your Google Business Profile.

GENIUS EDITION

Marketing IQ brochure

Explore top benefits & features

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Client video

Discover PRG's success with Marketing IQ

Watch now
Discover PRG's success with Marketing IQ

Marketing IQ Genius article

See what's possible with AI

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What our
partners say

Using Marketing IQ, we’re able to see how all our marketing sources are performing and make data-driven decisions in minutes.

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Devon Mendez
Marketing & Branding Manager | PRG Real Estate

We’re excited to have Marketing IQ be that full dashboard for KPIs that we used to pull individual reports for. Now we have everything in a single dashboard by community, by property or portfolio.

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Melissa Brady
VP of Strategic Marketing | Fogelman Properties

Marketing IQ is a great tool to communicate how marketing impacts an organization.

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Sarah Nollner
Director of Marketing | Denton Floyd Real Estate Group

Talk to an expert

Request a call

See an overview

Book a demo

Read our blog

Read our blog
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Frequently asked questions

Marketing IQ presents comprehensive data including cost per lease, return on ad spend, organic search success, PPC advertising wins, website engagement and more. You get to see what’s driving the most revenue at the lowest cost, all on a single platform.

Marketing IQ Genius is an added layer, meaning it includes all the features from Marketing IQ, plus more. Genius offers customizable alerts, AI content generation, campaign budget recommendations and a marketing strategy engine (and we have more innovations coming soon).

Yes, since Genius offers additional functionality. The exact pricing will be unique to your business. Reach out to learn more and get an estimate.