Target high-intent renters with a dedicated neighborhood page, blog posts
and regular content enhancements.
What it's best for
Neighborhood SEO is ideal for any property that wants to stand out hyperlocal search results.
Which websites can use it
Neighborhood SEO is available for specialty websites.
What's included
Research & strategy
Initial keyword research & strategy
Get a thorough analysis of neighborhood-level search behavior. We identify keywords local renters use when searching for apartments.
Biannual keyword optimization
Get your keywords refreshed twice per year. We make updates based on the latest neighborhood search trends, market shifts and renter behavior.
Neighborhood research & competitive analysis
Get a pulse on the local submarket. We assess how your property compares to nearby competitors and which search signals matter most.
On-page optimization
Page titles, meta descriptions & headers
Get optimized copy on your dedicated neighborhood page, plus five additional pages, to improve click-through rates.
Image & video metadata
Get alt tags, file names and captions added to media on your neighborhood page. We optimize everything to enhance your search performance.
Hyperlocal content creation
Get rich, location-specific content on your neighborhood page and five additional pages. We help you attract renters searching for properties in your area.
Generative engine optimization
Get content optimized for AI engines. We create fresh, engaging content that stands out in competitive submarkets.
Neighborhood-specific blog posts
Get two neighborhood blog posts each month. Posts cover local events, community amenities and other topics to build authority and drive traffic.
Feature engagement & conversion optimization
Get high-value website features that turn visitors into leads. We optimize CTAs, lead forms and more.
Analytics
Google Analytics support & training
Get expert support and training. We show your team how to regularly interpret and act on performance data.
Lease conversion reporting
Get a clear picture of your ROI in detailed reports. We connect your SEO performance directly to leasing outcomes.
Quarterly review meetings
Get performance data and talk strategy with your account specialist. We offer quarterly meetings to help you stay ahead.
Biannual technical & performance audits
Get audits every six months. We track, catch and correct issues before they affect your search rankings.
Neighborhood SEO
Dedicated account specialist
Quarterly review meetings
Biannual technical audits
Biannual keyword research
Optimization of neighborhood page & 5 standard pages
Page titles, meta descriptions & headers
Rich, hyperlocal content creation
Neighborhood-specific blog posts
Generative engine optimization
Conversion optimization
Image & video metadata
Google Analytics support
Lease conversion reporting
Get neighborhood blog posts
Unlock engaging, expertly crafted blog posts that build authority and attract local renters. Blog post creation is exclusive to our neighborhood SEO package.
| Compare your options | SEO Launch | SEO Foundations | SEO Grow | Neighborhood SEO |
|---|---|---|---|---|
| Eligible websites | Specialty & property websites | Property websites | Property websites | Specialty websites |
| Dedicated account specialist | ✖ | |||
| Keyword research & optimization | Initial only | Initial & biannual refresh | Initial & quarterly refresh | Initial & biannual refresh |
| Page & content optimization | Up to 5 pages* | 3 pages | All standard pages | 1 neighborhood page & 5 additional pages* |
| Image & video metadata | ||||
| Generative engine optimization | ✖ | ✖ | ||
| Local business listing management | ✖ | |||
| Conversion optimization | ✖ | ✖ | ||
| Analytics & reporting | Google Analytics (GA) setup & 1 technical audit | Lease reporting, quarterly review upon request & biannual audit | GA4 support, monthly lease reporting & quarterly audit | GA4 support, quarterly lease reporting & biannual audit |
| Neighborhood blog posts | ✖ | ✖ | ✖ | Twice monthly |
Compare your options
- SEO Launch: Specialty & property websites
- SEO Foundations: Property websites
- SEO Grow: Property websites
- Neighborhood SEO: Specialty websites
- SEO Launch: ✗
- SEO Foundations: ✓
- SEO Grow: ✓
- Neighborhood SEO: ✓
- SEO Launch: Initial only
- SEO Foundations: Initial & biannual refresh
- SEO Grow: Initial & quarterly refresh
- Neighborhood SEO: Initial & biannual refresh
- SEO Launch: Up to 5 pages
- SEO Foundations: 3 pages
- SEO Grow: All standard pages
- Neighborhood SEO: 1 neighborhood page & 5 additional pages
- SEO Launch: ✓
- SEO Foundations: ✓
- SEO Grow: ✓
- Neighborhood SEO: ✓
- SEO Launch: ✗
- SEO Foundations: ✗
- SEO Grow: ✓
- Neighborhood SEO: ✓
- SEO Launch: ✗
- SEO Foundations: ✗
- SEO Grow: ✓
- Neighborhood SEO: ✓
- SEO Launch: ✗
- SEO Foundations: ✗
- SEO Grow: ✓
- Neighborhood SEO: ✓
- SEO Launch: Google Analytics (GA) setup & 1 technical audit
- SEO Foundations: Lease reporting, quarterly review upon request & biannual audit
- SEO Grow: GA4 support, monthly lease reporting & quarterly audit
- Neighborhood SEO: GA4 support, quarterly lease reporting & biannual audit
- SEO Launch: ✗
- SEO Foundations: ✗
- SEO Grow: ✗
- Neighborhood SEO: Twice monthly
*Additional pages available for an additional fee. Contact us for details.