Optimize your highest-performing pages with regular keyword refreshes,
biannual audits and quarterly reviews.
What it's best for
SEO Foundations is ideal for established websites that need ongoing SEO maintenance.
Which websites can use it
SEO Foundations is available for property websites.
What's included
Research & strategy
Initial keyword research & strategy
Get a thorough analysis of your market, competitors and renter search behavior. We identify keywords that matter most for your property.
Biannual keyword optimization
Get your keywords refreshed twice per year. We make updates based on the latest search trends, market shifts and renter behavior.
Neighborhood research & competitive analysis
Get a pulse on the local submarket. We assess how your property compares to nearby competitors and which search signals matter most.
On-page optimization
Page titles, meta descriptions & headers
Get optimized copy on your top three pages. We draft page titles, meta descriptions and headers to improve click-through rates.
Image & video metadata
Get alt tags, file names and captions added to your media. We optimize everything to enhance your search performance.
Hyperlocal content creation
Get rich, location-specific content on your top three pages. We help you attract renters searching for properties in your area.
Analytics
Google Business Profile management
Get help with ongoing GBP management. We keep things accurate and optimized to improve your visibility in local search results.
Lease conversion reporting
Get a clear picture of your ROI in detailed reports. We connect your SEO performance directly to leasing outcomes.
Quarterly review meetings
Get performance data and talk strategy with your account specialist. We offer quarterly meetings upon request.
Biannual technical & performance audits
Get audits every six months. We track, catch and correct issues before they affect your search rankings.
Location data management
Get assistance managing 70+ listing sites. We ensure your business information is consistent across search engines, maps, social media and directories.
SEO Foundations
Dedicated account specialist
Quarterly review meetings
Biannual technical audits
Biannual keyword research
Optimization of top 3 pages
Page titles, meta descriptions & headers
Rich, hyperlocal content creation
Image & video metadata
Google Business Profile management
Lease conversion reporting
Listing site management
Want more comprehensive coverage?
SEO Foundations services your top three pages. For ongoing website support on all pages, GEO, monthly strategy meetings and more, explore SEO Grow.
| Compare your options | SEO Launch | SEO Foundations | SEO Grow | Neighborhood SEO |
|---|---|---|---|---|
| Eligible websites | Specialty & property websites | Property websites | Property websites | Specialty websites |
| Dedicated account specialist | ✖ | |||
| Keyword research & optimization | Initial only | Initial & biannual refresh | Initial & quarterly refresh | Initial & biannual refresh |
| Page & content optimization | Up to 5 pages* | 3 pages | All standard pages | 1 neighborhood page & 5 additional pages* |
| Image & video metadata | ||||
| Generative engine optimization | ✖ | ✖ | ||
| Local business listing management | ✖ | |||
| Conversion optimization | ✖ | ✖ | ||
| Analytics & reporting | Google Analytics (GA) setup & 1 technical audit | Lease reporting, quarterly review upon request & biannual audit | GA4 support, monthly lease reporting & quarterly audit | GA4 support, quarterly lease reporting & biannual audit |
| Neighborhood blog posts | ✖ | ✖ | ✖ | Twice monthly |
Compare your options
- SEO Launch: Specialty & property websites
- SEO Foundations: Property websites
- SEO Grow: Property websites
- Neighborhood SEO: Specialty websites
- SEO Launch: ✗
- SEO Foundations: ✓
- SEO Grow: ✓
- Neighborhood SEO: ✓
- SEO Launch: Initial only
- SEO Foundations: Initial & biannual refresh
- SEO Grow: Initial & quarterly refresh
- Neighborhood SEO: Initial & biannual refresh
- SEO Launch: Up to 5 pages
- SEO Foundations: 3 pages
- SEO Grow: All standard pages
- Neighborhood SEO: 1 neighborhood page & 5 additional pages
- SEO Launch: ✓
- SEO Foundations: ✓
- SEO Grow: ✓
- Neighborhood SEO: ✓
- SEO Launch: ✗
- SEO Foundations: ✗
- SEO Grow: ✓
- Neighborhood SEO: ✓
- SEO Launch: ✗
- SEO Foundations: ✗
- SEO Grow: ✓
- Neighborhood SEO: ✓
- SEO Launch: ✗
- SEO Foundations: ✗
- SEO Grow: ✓
- Neighborhood SEO: ✓
- SEO Launch: Google Analytics (GA) setup & 1 technical audit
- SEO Foundations: Lease reporting, quarterly review upon request & biannual audit
- SEO Grow: GA4 support, monthly lease reporting & quarterly audit
- Neighborhood SEO: GA4 support, quarterly lease reporting & biannual audit
- SEO Launch: ✗
- SEO Foundations: ✗
- SEO Grow: ✗
- Neighborhood SEO: Twice monthly
*Additional pages available for an additional fee. Contact us for details.