Get a one-time SEO audit along with optimization of your standard pages,
metadata and hyperlocal content.
What it's best for
SEO Launch is suited to new websites and recently redesigned sites. It also works for any property that wants an initial optimization jumpstart without an ongoing commitment.
Which websites can use it
SEO Launch is available for specialty and property websites.
What's included
Research & strategy
Initial keyword research & strategy
Get a thorough analysis of your market, competitors and renter search behavior. We identify keywords that matter most for your property.
On-page optimization
Page titles, meta descriptions & headers
Get optimized copy on up to 5 standard pages. We draft page titles, meta descriptions and headers to improve click-through rates.
Image & video metadata
Get alt tags, file names and captions added to your media. We optimize everything to enhance your search performance.
Hyperlocal content creation
Get rich, location-specific content on up to 5 standard pages. We help you attract renters searching for properties in your area.
Analytics
Google Analytics setup
Get an initial setup of Google Analytics. We update and verify your account, giving you accurate performance data from the start.
On-page SEO audit
Get a one-time technical review of your website’s SEO health. We identify issues and opportunities before optimization begins.
SEO Launch
One-time SEO audit
Initial keyword research & strategy
Optimization of up to 5 standard pages
Page titles, meta descriptions & headers
Rich, hyperlocal content creation
Image & video metadata
Google Analytics setup
Want ongoing SEO support?
SEO Launch is a one-time service. It doesn’t include ongoing monitoring, reporting or content updates. For continued optimization, explore SEO Foundations or SEO Grow.
| Compare your options | SEO Launch | SEO Foundations | SEO Grow | Neighborhood SEO |
|---|---|---|---|---|
| Eligible websites | Specialty & property websites | Property websites | Property websites | Specialty websites |
| Dedicated account specialist | ✖ | |||
| Keyword research & optimization | Initial only | Initial & biannual refresh | Initial & quarterly refresh | Initial & biannual refresh |
| Page & content optimization | Up to 5 pages* | 3 pages | All standard pages | 1 neighborhood page & 5 additional pages* |
| Image & video metadata | ||||
| Generative engine optimization | ✖ | ✖ | ||
| Local business listing management | ✖ | |||
| Conversion optimization | ✖ | ✖ | ||
| Analytics & reporting | Google Analytics (GA) setup & 1 technical audit | Lease reporting, quarterly review upon request & biannual audit | GA4 support, monthly lease reporting & quarterly audit | GA4 support, quarterly lease reporting & biannual audit |
| Neighborhood blog posts | ✖ | ✖ | ✖ | Twice monthly |
Compare your options
- SEO Launch: Specialty & property websites
- SEO Foundations: Property websites
- SEO Grow: Property websites
- Neighborhood SEO: Specialty websites
- SEO Launch: ✗
- SEO Foundations: ✓
- SEO Grow: ✓
- Neighborhood SEO: ✓
- SEO Launch: Initial only
- SEO Foundations: Initial & biannual refresh
- SEO Grow: Initial & quarterly refresh
- Neighborhood SEO: Initial & biannual refresh
- SEO Launch: Up to 5 pages
- SEO Foundations: 3 pages
- SEO Grow: All standard pages
- Neighborhood SEO: 1 neighborhood page & 5 additional pages
- SEO Launch: ✓
- SEO Foundations: ✓
- SEO Grow: ✓
- Neighborhood SEO: ✓
- SEO Launch: ✗
- SEO Foundations: ✗
- SEO Grow: ✓
- Neighborhood SEO: ✓
- SEO Launch: ✗
- SEO Foundations: ✗
- SEO Grow: ✓
- Neighborhood SEO: ✓
- SEO Launch: ✗
- SEO Foundations: ✗
- SEO Grow: ✓
- Neighborhood SEO: ✓
- SEO Launch: Google Analytics (GA) setup & 1 technical audit
- SEO Foundations: Lease reporting, quarterly review upon request & biannual audit
- SEO Grow: GA4 support, monthly lease reporting & quarterly audit
- Neighborhood SEO: GA4 support, quarterly lease reporting & biannual audit
- SEO Launch: ✗
- SEO Foundations: ✗
- SEO Grow: ✗
- Neighborhood SEO: Twice monthly
*Additional pages available for an additional fee. Contact us for details.